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It looks like things getting heated again in the Internet world. Six years after America Online's Instant Messenger and ICQ were the all the rave, Jessi Hempel and Tom Lowry say that Web sites are setting their sites on 18-25 year olds, a "highly coveted but elusive demographic."
Billions of dollars are being spent for ownership of the next big Internet innovation. Risking that any site can be a short lived fad is a chance that media moguls are willing to take. But how long can this hold up?
Before Instant Messenger long lost high school friends stayed that way. Once AIM hit it big in the late 90s, people could contact their fellow alums and catch up in an consequence free, faceless forum. Could these "friendly" relationships become even more unattached? Sure, get rid of the contact all together and allow people to get updates on their friends without the friends even knowing about it.
It is safe to assume that sooner or later this faceless and detached way of communication will fade out.
Why is the 18-25 demographic so "coveted?" Because you can make a pot of popcorn in more time than their attention spans. It's hot now, but it won't last...In a way it almost can't.
Is it worth it for media companies to fork over billions to own these sites. Yes, because the myspace.com fad has a good chance of lasting a few more years, and in cyber space, that's a lifetime. By measuring dropping traffic, maybe they can bail before these sites hit rock bottom.
Remember AOL chat rooms? mIRC? bbs's? ICQ? ... Remember myspace?

It fits.