Monday, March 13
Weblog Post #6 - MySpace & Beyond
In David Kiley’s article about the up and coming carspace.com Web site, he uncovers what will surely be a tidal wave of similar Web sites in the coming months.
In the same way the message boards and AOL chat rooms took off, topic sites like carspace.com will surely take their place as a hub for enthusiasts to share just about everything about their interests and hobbies.
You don’t have to be a rocket scientist to see this phenomenon coming. The big car companies like Honda and GM have already jumped on it and will advertise on the site.
Kiley writes that “advertisers like the way social networking can target people by passion rather than age.”
Why wouldn’t they? They are channeling all their ads directly to people who are some way interested in their product. Whether it is baseball card traders, online dating or left handed squash players from Towanda, this type of forum makes all their needs available. Advertisers would be fools not to use these topic Web sites to spread their word.
The carspace.com idea can’t go wrong. Americans love cars and the proof is in the numbers. Car sites are often advertised on TV and a Web site has to get a lot of traffic before they get ads on TV.
Nine million visitors every month visit Edmunds.com, Kileys says and 2 million visit Insideline.com, both automobile Web sites. He said that carspace.com will likely skyrocket by these two sites.
Why? It’s simple.
The idea is stemmed from myspace.com. A system that allows people to share music, photos and other forms of Internet files.
The site is a hit among college students, so the most common sense step would be to make sites that attract special niches and hobbyists.
What will be next? Hoopspace.com for basketball fans, ukulelespace.com for avid ukulele players or maybe lunchboxspace.com for collectors of classic metal lunch boxes from the 50s.
It’s not only what may be in the near future, it is what should be in the near future. It makes sense.
In the same way the message boards and AOL chat rooms took off, topic sites like carspace.com will surely take their place as a hub for enthusiasts to share just about everything about their interests and hobbies.
You don’t have to be a rocket scientist to see this phenomenon coming. The big car companies like Honda and GM have already jumped on it and will advertise on the site.
Kiley writes that “advertisers like the way social networking can target people by passion rather than age.”
Why wouldn’t they? They are channeling all their ads directly to people who are some way interested in their product. Whether it is baseball card traders, online dating or left handed squash players from Towanda, this type of forum makes all their needs available. Advertisers would be fools not to use these topic Web sites to spread their word.
The carspace.com idea can’t go wrong. Americans love cars and the proof is in the numbers. Car sites are often advertised on TV and a Web site has to get a lot of traffic before they get ads on TV.
Nine million visitors every month visit Edmunds.com, Kileys says and 2 million visit Insideline.com, both automobile Web sites. He said that carspace.com will likely skyrocket by these two sites.
Why? It’s simple.
The idea is stemmed from myspace.com. A system that allows people to share music, photos and other forms of Internet files.
The site is a hit among college students, so the most common sense step would be to make sites that attract special niches and hobbyists.
What will be next? Hoopspace.com for basketball fans, ukulelespace.com for avid ukulele players or maybe lunchboxspace.com for collectors of classic metal lunch boxes from the 50s.
It’s not only what may be in the near future, it is what should be in the near future. It makes sense.
# posted by Jonathan : 9:16 PM
